SEO Tutorial For beginners

SEO Tutorial For Beginners -01

What is SEO

SEO or Search Engine Optimization is the process, through which the websites rank higher in organic search results of all Search Engine like Google, Yahoo, MSN, Bing etc. Before beginning the SEO Tutorial, we explain the basics of SEO, namely

SEO essentially consists of two vital procedures – On-Page and Off-Page Optimization.

The first requisite for SEO is to make the website Search Engine friendly. So the website is studied in depth to see if it full-fills the requirements which the Search Engines look for, in order to rank a website. Any changes carried on in the website in this regard are referred to as On-Page Optimization. SEO is  the following as part of On-Page Optimization

  • Site Analysis
  • Analysis of Similar websites
  • Competitive Analysis
  • Keyword Research
  • Selection of Keyword
  • Keyword Research
  • Placement of Keywords
  • Keyword Tools
  • Creation and Importance of Title
  • How to create Meta Tag
  • Meta report formation
  • Web site Content Optimization
  • Keyword Density
  • Structure Analysis of URL
  • Creating the Content
  • Optimization of Images
  • Creation of HTML Sitemaps
  • Creation of XML Sitemaps
  • Application of Robots.txt
  • Doorway Pages
  • Invisible Text

2.Off-Page Optimization

Once the website is optimized On-Page as per the criteria of Search Engines, the role of Off-Page Optimization begins. The Off-Page Optimization primarily consists of those procedures which are conducted over the internet to help the site improve the search ranking of Search Engines. If the Off-Page Optimization is carried out with precision and patience, the website can rank in the top searches on the first page of search results. Following type content for Off-Page Optimization

  • Search Engine Submission
  • Article Submission
  • Press Release Submission
  • Directory Submission
  • Link Building
  • Forums Building
  • contact-us.htmls
  • Posting Free Classifieds
  • Google Mapping/Listing
  • Social Book Marking
  • RSS feeds
  • Video Optimization

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